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Magazine adverts are, plain and simple, adverts that are seen inside of magazine (the name is self-explanatory). They can come in many sizes taking up entire magazine pages or only small sections, and of course their dimensions will also differ depending on the dimensions of the magazine itself. The main objective of magazine adverts, like with other adverts, is to promote the awareness of something and (assuming it can be sold) sell it to the viewers. I will be creating a magazine advert that advertises my digipack.
Below you can see some examples of magazine adverts, plus my analysis of them:
The magazine advert above is from a Blues music magazine called "BLUES MATTERS!" which focuses on real blues music without all the glitz and glamour.
As you can see from the advert, it's very simplistic; a black background with the name of the album/dvd, name of the artist(s), name of the record company, a short description/review of the album/dvd and an image of the album/dvd.
This simplistic approach ties in with the feel of the magazine, trying to show real down-to-earth blues music to its audience. Because of this simplistic approach to advertisement, the advert doesn't give a sense it is pushing the products on the audience, but merely making suggestions based on what the viewer likes (through the descriptions of the products). The images help to promote and sell the products through giving a picture to the name, thus allowing potential buyers to seek out the product they want from the list much more easily in stores, online, etc. The extra information given down the bottom right allows viewers to stay informed about other things associated with blues music, which may increase revenue should a viewer buy something, enjoy it and then look into the website address, possibly leading them to buy more, assuming the website informs viewers about more blues music/dvd's they approve of.
Besides these things, there really isn't much to say about this advert, thanks to its simplistic presentation and seemingly subtle sale tactic of letting the audience know about the products they may be interested in without pushing it on them. This sale tactic (selling without overwhelming) can actually have very effective results, as in some cases the public can be turned off a product by trying to hard, therefore an advert merely giving the public options about music they're interested in, offers a change, and may lead to greater sales as audiences feel in control and not pushed into buying products simply because those products are whats new, and if they don't they risk becoming social outcasts. Of course, that factor is also heavily related to the kind of music itself being sold (i.e. Pop - that which is popular). This advert, through it subtlety, embodies the music it advertises - Blues.
The magazine advert above is from "UNCUT", and is an advert for a re-release of 'The Rolling Stones' tour "Some Girls" in the form of dvd, blu-ray, dvd/cd and bluray/cd.
The advert heavily utilises the original "Some Girls" tour image to advertise this re-release. The effect of this is that viewers who are fans of 'The Rolling Stones' and were around during the tour will instantly recognise the image, thus catching their attention immediately. The lips and tongue image at the bottom of the advert is also something that viewers will be drawn to, as the image is so iconic that fans, including new ones that weren't around for the concert, will instantly recongise that the advert is something in relation to 'The Rolling Stones'. It is catching a viewers' attention that is important for all adverts, and even if the original poster's image, and the lips and tongue don't, the colour scheme itself stands out. With the bright yellow colour, when readers turn the page their eye is automatically drawn to it, allowing a much greater chance of audiences seeing this advert and thus gaining greater awareness and therefore most likely increased sales.
The information displayed on the advert is incredibly important as well. It lists information such as bonus features, tempting the audience with the thought of all the content they will get from the product (real value for money and strong appeal to die-hard fans). As well as these bonus features it makes sure viewers know there's a vast amount of main content as well, by listing a number of 'The Rolling Stones' well known songs. These are of course all things that benefit the viewer themselves, letting them know how much the product offers and caters to their interest in 'The Rolling Stones'.
Finally the two images of what the DVD and Blu-Ray look like towards the bottom of the advert simply give a greater awareness of what the interested fans need to look for, allowing for ease when seeking out the product online, in-store, etc.
The overall feel of this advert is very welcoming to its audience, through its vast amount of content as well as the revival of an old popular 'The Rolling Stones' tour, with classic music from the band, which are often agreed by the majority of fans to be the best. It is this welcoming, value-for-money feel that is the main aspect that really sells the product to its audience.
the magazine advert above is from the "Q" and is an advert for an Ed Sheeran album.
The main appeal and hook of this ad is Ed Sheeran himself. Through the use of his image as the main substance of the advert, it catches fans' eye to it, as they will instantly recognise that the image is Ed Sheeran and is therefore something related to him.
The image of Ed Sheeran gives a feeling that he's a happy person, through the smile/laugh. This can be appealing to viewers who like artists who aren't completely about keeping a cool, calm and aloof exterior, as it these traits often show a lack of emotion, making them seem less human, and therefore cannot be related to. An artist who shows emotion suited to his style of music can be key, and this "down to earth", real personality that Ed Sheeran embodies suits his style of music well, giving a warm welcoming feeling to the fans who's eyes are caught by the advert.
The use of a strong review helps reinforce the quality of the album being promoted, since respected magazines are seen to quite often have reliable opinions on matters they specialise in (so here, "Q" and music). With this reinforced quality, it strengthens the chances of viewers looking into and possibly purchasing the album, bringing in money for those associated with its production.
The use of colours (mainly brown with some white and red) gives quite a relaxed feel to the advert. This can be comforting as it avoids the explosive colours used by some adverts that push the products being advertised on the readers. These colours therefore give more of a sense of control to the viewer, allowing them to make the choice whether or not to seek out the album, which can lead them into wanting to look into it more, since they don't feel pushed into doing so, which can put them off the product.
Listing popular songs allows viewers to know the album being promoted has some of the artist's best work on it, making the album seem to have a sense of value-for-money and also good quality, as the best songs are those that are liked by the largest amount of people, and therefore including them in the album allows it to appeal to the largest amount of people possible.
The logos on the bottom-right of the advert simply allow viewers to know who is associated with the artist Ed Sheeran. This is helpful though, as it may cause viewers to look into those companies, leading to new interests in other artists, etc. therefore leading to more sales for the companies.
The use of the album towards the bottom of the advert simply gives viewers an image so that they may find the album in stores, online, etc. so they can purchase the album/look into it further, with ease. This allows greater chances of the album selling, since interested viewers know what they are looking for.
Finally, the website address and twitter account address at the very bottom-left of the advert allow the viewers to know where they can go to find out more about Ed Sheeran and all that he produces. This leads to more promotion of the artist and his products as well as making it more likely that more products will sell, since viewers now know where to go to find out more, which is bound to inform them of other products Ed Sheeran has to offer (not to mention details about tours, signings and other events, all bringing in money for those associated with Ed Sheeran, e.g. the record label, etc.).
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Anyway everyone, that raps it up for this post. I hope you all enjoyed my analysis of various magazine adverts, and I hope you found it helpful for when you analyse your magazine adverts too :)
Be sure to leave a comment on the adverts you analyses when you've done them and give me a link so I can see your analysis :)
Until next time everyone :D
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